I was talking to Morris today who was floating a few names around for his new biofuel station in Marrickville. He's still not 100% decided on a name yet and I thought it might be a good idea to see if anyone else had any thoughts. Personally, I think that "Green Station" is pretty good for a name already, but let's see if anyone has any better ideas. What about Bio Station, or Bio Fuels Station?
Perhaps if we get enough ideas in here we can put them into a poll here and let you vote on them.

Please only use this thread to discuss names, slogans, logo ideas etc and use the original thread to discuss issues about when it will give us biodiesel etc.

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Robert Fyvie
Site Admin
Sydney Biodiesel Users' Group and Australian Biofuel Users


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2007 Mazda 6 Diesel ..................................2000 Peugeot 306..........................2001 Landrover (retired)
2L Turbo charged (Common Rail) ...................XTdt 1.9L Turbo ............................Freelander TD4 (Common Rail)
on B100.................................................. ...on B100.......................................on B100

(copied from the Lucas's post in the other thread)

My 2 cents:

I see your point about the "green" word having become quite watered down recently.
Morris is currently thinking of "E Station", with the "E" being for Environment, Ecology, Earth, Energy, Everyone, Ethical, etc.
Personally, I like the idea, but I think that "E" is already overused by the IT industry (eCommerce, eLearning etc) and might not offer consumers the right image. What do the rest of you think of this?
I think "bio" is probably the most accurate description so far - maybe "Bio Station" or "Bio Fuels" (which oddly enough was the name I decided on for this forum (hey, there's no trade mark on it, so use it if you want)
There is also the consideration that Morris is hoping to offer "green" or ethical products at the point of sale, so it is not entirely about the fuel (although that is our primary interest).

All things considered, I still personally think that "Green Station" is a good name. Although the "green" thing is a little overused, it still is immediately understood by almost every consumer. Everyone knows what "green credentials" are. Perhaps in time, more people will learn what "bio fuels" are too.

Please, everyone, your thoughts on this?

__________________
Robert Fyvie
Site Admin
Sydney Biodiesel Users' Group and Australian Biofuel Users


......................................................
2007 Mazda 6 Diesel ..................................2000 Peugeot 306..........................2001 Landrover (retired)
2L Turbo charged (Common Rail) ...................XTdt 1.9L Turbo ............................Freelander TD4 (Common Rail)
on B100.................................................. ...on B100.......................................on B100

I think there is a need to mention green or environment quite explicitly in the title. That way anyone who comes in contact with the brand or logo knows exactly what the station is about. At the moment biodiesel is not a product that the majority of people can integrate seamlessly into their way of life. Early customers will be making an informed decision to use the product and will have no need to be seduced by marketers into switching brands like their dealing with shampoo. Sometimes when you get too clever or complicated with words like "Green" or "Fuel" you can end up with gruel.

Cheers

Phil

hah hah gruel, loo thats seriously funny (sunny)

How about "Eco friendly Fuels"?
Maybe something that everyone will understand " Renewable Fuels"

I like something like: "Enviro Pro Fuels"

Dillyman

What about EcoFuel?

I find people get the idea with Eco as it is loaded up just enough but not too much.

Cheers,
Cameron

My parents inlaw just got back from Sweeden where there are petrol stations called the Sweedish translation of , "Fryer oil". You Can fill up on biodiesel while waiting for some fish and chips.

I know there is no trade mark on "bio Fuels", but the suburban servo near my place (Ellermore Vale, Newcastle) recently had a new sign hoisted (see pic) "CALTEX BIOFUELS" out the front and has started selling E10 petrol. I think it is 1 cent cheaper than regular unleaded. No sign of "B-anything". Not sure if this big oil company is fair dinkum, as this is an old site which doesn't honour their cross-linked supermarket vouchers, and where they try to keep people away by charging a surcharge if you use a credit card.

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..Neil

VW Touareg R5 TDI

I don't like "Green Station". "Station" is now so off the mark as a name. "E fuel" implies some sort of IT thing.

How about,

Green Fuel

Re Fuel (as in renewable)

Eco Fuel

I wouldn't worry about people not knowing a word or term. People pick up new terms so quickly.

How about a partnership with Neco who already sell a range of green products and services?